Glad you enjoyed the conference. I wish I attended your session in person. I was volunteering at the time. I will watch the recording. Bummer I was there and we didn't meet.
The signal-led GTM playbook framing really clicked. Treating lead intent like threat hunting makes total sense, especailly for folks transitioning from practitioner to GTM roles. I've seen companies ignore instrumentation on the marketing side while obsessing over it in SecOps. Don's point about safe being invisible is spot-on, most booths at RSAC blend together because nobody wants to take creative risks.
Seems like a must attend for me next year! The lines between sales and marketing and channel are really blurring in cyber so the more other functions lead about the other functions the faster the company can grow! Great highlights!
This is wonderful! Thank you for sharing your insights and snapshots of the conference. I am starting a product marketing role with a cybersecurity firm soon and all of these gems will be a big help.
Glad you enjoyed the conference. I wish I attended your session in person. I was volunteering at the time. I will watch the recording. Bummer I was there and we didn't meet.
Ah dang. I had no clue you would be there!! Would be awesome to grab a virtual or IRL coffee some time.
The signal-led GTM playbook framing really clicked. Treating lead intent like threat hunting makes total sense, especailly for folks transitioning from practitioner to GTM roles. I've seen companies ignore instrumentation on the marketing side while obsessing over it in SecOps. Don's point about safe being invisible is spot-on, most booths at RSAC blend together because nobody wants to take creative risks.
Totally. Thanks Neural!
Seems like a must attend for me next year! The lines between sales and marketing and channel are really blurring in cyber so the more other functions lead about the other functions the faster the company can grow! Great highlights!
This is wonderful! Thank you for sharing your insights and snapshots of the conference. I am starting a product marketing role with a cybersecurity firm soon and all of these gems will be a big help.