TCP helps security companies reach the people who evaluate, buy, deploy, and use security products.
The publication reaches more than 20,000 people across 130+ countries. The core audience includes hands-on practitioners, Fortune 500 CISOs and their teams, directors and heads of security, and security engineering and operations teams. Founders and investors also read TCP to follow the market.
Readers come to TCP for emerging threats, practitioner research, security products, market analysis, security leader insights, funding, and M&A.
My goal with TCP is to cover the security work, products, research, and market activity I care about as a former practitioner now working in GTM, then filter it for readers who do not have time to follow everything.
See our About page for our origin story and why the industry trusts us.
Why TCP
A relevant audience: TCP is read by practitioners and security leaders involved in evaluating, buying, deploying, and using security products.
Practitioner and GTM experience: I spent seven years as a security practitioner and the past three leading GTM. I understand what security teams want to know and can help sponsors focus their message accordingly.
Direct collaboration: Whether you come to TCP directly or through an agency, you work closely with Darwin and the TCP team on positioning, copy, creative, and execution. Most sponsorship work is handled in-house, so we remain closely involved throughout the campaign.
Evangelism beyond the campaign: Current and former sponsors can continue sharing product launches, research, funding, and company news with TCP. If something is relevant to the audience, we may cover it editorially. Sponsorship does not guarantee coverage.
Ways to work together
Newsletter sponsorships: A clearly labeled placement in a weekly issue. We work with your team on the angle, copy, creative, and CTA.
Launch campaigns: Paid newsletter and LinkedIn placements for a product launch, feature release, research report, funding announcement, or other company milestone.
Custom partnerships: Original series, conference and event partnerships, and other programs developed directly with your team.
Editorial independence
All paid placements are clearly labeled. Sponsorship covers the placement, distribution, and work involved in producing it. It does not buy editorial coverage, a favorable opinion, or influence over TCP’s editorial decisions.
We only accept sponsors that are relevant to TCP readers.
What our readers are saying
Interested in working together?
Email sponsorships@cybersecuritypulse.org for our media kit. Feel free to share what you are promoting, who you want to reach, and your preferred timing.